In july, google introduced a free tool called adsense, which allowed small companies to automatically sell advertisements and display them on their websites.
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How do online dating websites make money
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Frind made just in his first month, but by the end of the year, he was making more than ,300 a month, largely by selling ads to paid dating sites that were interested in getting his unpaid members to trade up.
Summer of 2008, with his site moving into first place among dating sites in the u.
How do dating websites make money
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" it contained a blueprint for the success of plenty of fish: pick a market in which the competition charges money for its service, build a lean operation with a "dead simple" free website, and pay for it using google adsense.
Working a few hours an evening for two weeks, frind built a crude dating site, which he named plenty of fish.
How much money do dating websites make
" five years ago, he started plenty of fish with no money, no plan, and scant knowledge of how to build a web business.
's online dating company, plenty of fish, is newly located on the 26th floor of a downtown skyscraper with a revolving restaurant on the roof.
Online dating seemed like a good idea, but he was startled to discover that the site charged users hefty fees.
"markus is one of those engineers who is just more comfortable sitting in front of a computer than he is talking to someone face to face," says noel biderman, the co-founder of avid life media, a toronto-based company that owns several dating sites.
Pre-populated global data base and a selection of promo tools allows to market and convert dating traffic into revenue from day one.
Five years later, he is running one of the largest websites on the planet and paying himself more than million a year.
's account of his own exploits, published on his blog in 2006 under the title "how i started a dating empire," says a lot about his worldview: "i spent every waking minute when i wasn't at my day job reading, studying, and learning.
Idea came to frind in 2001, when he started checking out canada's then-largest dating site, lavalife, hoping to meet women or at least to kill some time.
Even better, he had created a perfect place for paid dating sites to spend their huge advertising budgets.
Dating site on the dating factory platform can be up and running within a few minutes.
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Its traffic is four times that of dating pioneer match, which has annual revenue of 0 million and a staff that numbers in the hundreds.