"unlike shopping for a bank or a refrigerator, in the case of online dating, the refrigerator has to like you back," gilman said.
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Half, or 44 percent, of those who tried online dating said it led to a serious long-term relationship or marriage, the magazine found.
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, 40 percent of singles have dated someone they met online, while only 25 percent met a first date through a friend.
That being said, there are tons of dating sites to choose from and finding the right one is crucial.
"it's clear that online dating websites play a major role in the lives of many consumers we invest a tremendous amount of time, money and emotional energy.